Sunlight Mountain is a small but mighty Gem and we are pretty excited to hear of the national recognition they are receiving for their winter marketing campaigns. Each spring, the U.S. ski industry bestows special recognitions for ski area operators, and Sunlight received three top distinctions in the areas of marketing and public relations.
Slope and Soak Named Best “Bring a Friend” Campaign
Sunlight won a national marketing award from the National Ski Areas Association (NSAA) in the category of Best “Bring a Friend” campaign that included its Slope and Soak 4-pack partnership with Iron Mountain Hot Springs. Slope and Soak was also named the “Most Unique Product of the Year” by Liftopia.com, the World’s leading online lift ticket marketing and sales website.
“We were thrilled to partner with Sunlight Mountain Resort on the Slope and Soak package during our first winter in business. Skiers enjoyed an epic snow season and were able to relax in our hot springs pools after a full day on the slopes. A perfect balance,” said Heather Austin, marketing and sales manager at Iron Mountain Hot Springs.
Sunlight Mini-Mayor Praised by Ski Area Management Magazine
Meanwhile, editors of Ski Area Management Magazine recently applauded Sunlight’s Mini-Mayor Campaign as the “Coolest PR Move.” The review appeared in the magazine’s annual “Best and Worst in Marketing” issue published in May 2016.
Meanwhile, editors of Ski Area Management magazine lauded Sunlight’s Mini-Mayor campaign as the “Coolest PR Move.” The review appeared in the magazine’s annual “Best and Worst in Marketing” issue published in May. Here’s an online link to the review. [scroll down 2/3rds page]. https://www.saminfo.com/current-issue/item/53-best-worst-marketing-2015-16
Last November, Sunlight elected four-year-old Elijah Mattson of Glenwood Springs as its first Mini-Mayor. The move came after Mattson posted a video to Twitter asking the resort to open early. The post garnered more than 1,000 impressions within the first hour. Days later officials at Sunlight announced they had created the new elected office of Mini-Mayor. The office of Sunlight Mini-Mayor is a one-year term. In addition to a free season pass and a seat at the executive table, the Mini-Mayor tackles issues like stickers, events, and the quality of hamburgers and hot dogs. You can see the original post here: https://mtntownmagazine.com/sunlight-mountain-resort-elects-first-mini-mayor/
Campaigning and voting for Mini-Mayor 2016-17 will begin this fall with election results to be announced Nov. 8, 2016. Follow Sunlight Mountain Resort on Facebook and Twitter for more details on Mini-Mayor Campaign 2016! At the NSAA convention, it was also announced that the U.S. ski industry tallied 53.9 million skier/snowboarder visits in 2015/16. Colorado Ski Country USA will announce its 2015/16 visitation results June 19 at its annual meeting being held in Denver.
At the NSAA convention, it was also announced that the U.S. ski industry tallied 53.9 million skier/snowboarder visits in 2015/16. Colorado Ski Country USA will announce its 2015/16 visitation results June 19 at its annual meeting being held in Denver.
Such great news all around! Colorado is simply amazing.
~ MTN Town Magazine– We are Colorado’s Mountain Town Magazine
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