Subaru WinterFest presented by Harmon Kardon® will once again make a stop at Copper Mountain, Feb. 28 – March 1. The automaker’s highly anticipated, music and lifestyle tour will feature free live music from Kind Hearted Strangers on Friday, Feb. 28 and performances by The Lil Smokies and Fruition on Saturday, Feb. 29. Throughout the weekend outdoor enthusiasts and Subaru owners are invited to enjoy complimentary snacks and refreshments, dog activities, daily giveaways, and gear demos to create a truly unique experience at Copper Mountain. To eliminate and divert waste from landfills, the automaker will again implement green event practices including expanded recycling collection with TerraCycle and waste reduction education with Leave No Trace Center for Outdoor Ethics.
Attendees are encouraged to demo the latest gear from top brands such as Nordica, Lib Tech, SHRED, Thule and other partners offering daily giveaways on-site. Mountain-goers are invited to play lawn games, relax in hammocks or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from Chocolove, KIND Healthy Snacks, La Colombe Coffee Roasters and SMASHMALLOW. The latest Subaru vehicles will also be on hand for exploration including the all-new 2020 Outback.
Through dynamic programming executed by POWDR’s experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them. In addition to guest activities, Subaru owners are invited to partake in the “Subaru Weekend Takeover” featuring special experiences for Subaru owners such as exclusive mountain gondola rides, tram jam sessions, intimate backcountry YURT concerts and much more. Subaru owners will also receive VIP parking and special gifts (while supplies last).
“Subaru has long been known for its all-wheel-drive vehicles that help power skiers and snowboarders to countless winter adventures,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. “We are delighted to once again help winter warriors seize the snow days and enjoy a memorable experience at the nation’s top mountain resorts.”
Subaru Loves the Earth
In line with the automaker’s Subaru Loves The Earth initiative, Subaru will again work alongside TerraCycle to collect hard to recycle waste generated during Subaru WinterFest and Leave No Trace Center to educate consumers on zero landfill practices. Additionally, Subaru has provided co-branded TerraCycle Zero Waste Box™ to all Subaru WinterFest resorts, offering a convenient way for attendees to recycle snack wrappers accumulated from outdoor activities. In partnership with Klean Kanteen, Subaru and Klean event teams will also provide attendees with reusable bottles, mugs, apparel (while supplies last) and daily Klean bundle giveaway prizes, all of which help reduce the environmental footprint.
Subaru Loves Pets
Dogs and their people are welcome at select Subaru WinterFest resort locations, where they will find games, guided training sessions, photo ops, and giveaways at the Super Chewer Outpost by BARK. These basecamps for dog adventures are built at select tour stops in partnership with BARK, the makers of BarkBox.
In collaboration with longtime partner the National Ski Patrol® (NSP), Subaru will continue to put a spotlight on outdoor safety by celebrating the mountain communities’ canine heroes. During WinterFest events this season, for every Subaru information form received, Subaru will donate $1 to the Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund, created together with NSP to send avalanche rescue K-9 teams of dogs and their handlers to the biannual Wasatch Backcountry Rescue’s International Dog School. To date, Subaru of America has donated more than $35,000 to the avalanche dog scholarship fund. Avalanche rescue dogs are an amazing resource for ski patrols as one dog can search a far larger area in much less time than even a dozen trained humans.
2020 Tour Dates
A full schedule for Subaru WinterFest 2020 locations can be found below:
February 1st – 2nd Jack Frost / Big Boulder, PA
February 8th – 9th Snowshoe Mountain, WV
February 21st – 23rd Killington Mountain Resort, VT
February 28th – March 1st Copper Mountain Resort, CO
March 6th – 8th Snowbird Ski Resort, UT
March 14th & 15th Sierra-at-Tahoe Resort, CA
March 20th – 22nd Boreal Mountain Resort, CA
March 27th – 29th Eldora Mountain Resort, CO
April 3rd – 5th Mt. Bachelor, OR
For more information on a Subaru WinterFest at Copper Mountain, visit CopperColorado.com.
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