Keeping your business Facebook Page active can be one of the hardest things to do. It’s time consuming, requires a bit of technical savvy, and the ability to find relevant information to share with your followers. The hardest thing to do is to know what to talk about.
If you are a small to medium business with no real marketing support, the Facebook page is key to your marketing strategy. Using Facebook to connect with your customers and engage with them about your business and the industry you are in is all in the company you keep and the conversations you have. Of course, you should have a website to attract more customers. Having a Facebook profile isn’t enough to engage customers online. Hire professional web designers like https://plentyofpixels.com/locations/web-design-seattle-wa/ to have a business website up and running.
Here are some tips that might help keep the conversation flowing.
1. Use information from your website to share on Facebook. This is a great way to start a conversation. Use the information from the pages on your website that talk about your product and services. Don’t reinvent the wheel. Facebook is not the place to create an exact replica of your website. Facebook is the place to create links back to your website so customers can learn more about your business there. This will increase SEO for both sites. Of course, you likely already know Why SEO is Essential For Your Business – Web Chimpy or similar companies can help you with precise and relevant web design if you do not already have a website of your own.
2. What business is your industry in? You sell a specific service or product that others will benefit from. Think about the information you can share that is relevant to your business and the needs of your targeted customer base. What is your Value proposition?
3. Like other businesses on Facebook. Not just because you think you should and it will increase your exposure, but because it will be a giant resource for sharing of common ideas and conversational topics. It is also a great way to see what your competitors are talking about.
4. Create an Editorial Calendar. This is a great way to schedule topics and ideas from week to week and reduce the stress of always having to think of something to talk about.
5. Stay current on trends in your market place by linking to articles from external sources. Use the “Share” button to repost videos from YouTube. Do you take continuing education classes or attend conferences and conventions?
6. Celebrate! Has your business reached a milestone? Celebrate birthdays, anniversaries, new product launches, new employees, fundraising events, and volunteering in your community.
There are so many ways to keep the conversation flowing on Facebook. Take the time to think about what it is you want talk and most of all – have fun!