Bloom Outerwear Builds a Strong Following – SneakPeak Vail

In 2009, when Vail native Jim Borchardt wanted to start an outerwear company for young, rail-hungry park rats like himself, he knew hardly anything about the business. He’d never sewn a jacket or measured dimensions for a pair of pants, let alone worked with fabric manufacturers, accounting software or a marketing team. All he knew about the ins and outs of the winter sports industry came from watching ski videos and hitting the park daily with friends.

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But he understood how to build buzz with Facebook, YouTube and Instagram – the outlets most 20-something skiers feverishly follow to learn about the next big thing in the freeski world.

“If I didn’t use social media, this wouldn’t have come together,” said Borchardt, who Click Here to Continue Reading with SneakPeakVail.com

Bloom Outerwear~Phil Lindeman, Sneak Peak Vail

Photos Courtesy of Bloom Outerwear

 

 

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