Beloved Boutique’s Mindy Thein Enhances the Breckenridge Main Street Shopping Experience
Meet the big-hearted visionary behind Beloved Boutique
By Shauna Farnell
With an eye for design and chic but feel-good women’s wear, Mindy Thein hopes to one day launch her own line.
Some of us might go as far as referring to a long-time favorite jacket, sweater or pair of jeans as “beloved.” That’s the goal of Mindy Thein’s boutique women’s clothing shop on Main Street, Breckenridge.
The 42-year-old handpicks pieces from high-quality brands and sells for reasonable prices. And everything is soft, so soft.
“I have women come in all the time and say, ‘I bought this here five years ago, 10 years ago. I love it so much, I just can’t get rid of it,’” Thein says. “I understand consumers want more for less, but what if you came in and bought two pieces rather than three or four at Amazon or Target? Our stuff is unique and will last a lot longer.”
Growing up in North Carolina, Thein earned a degree in Apparel and Textiles at Appalachian State University. While home “and bored” during break her freshman year, she created her own line of purses, selling dozens to friends and family. Her final college project involved designing, producing (and modeling) a wedding dress and snowboard outfit. “My ultimate dream is to do more handmade branded stuff, a Beloved product line,” she says. “I’ve always been crafty. I have a big imagination.”
After college, Thein took an internship helping Flow Snowboards redesign its women’s line. She managed Gap and Banana Republic stores as well as an upscale women’s fashion boutique (Ella Blu). After managing a pop-up Billabong store in Dillon, she realized the time had come to open her own shop. Her creative skills kicked into action with the help of an investor who believed in her vision, plus friends and her now-husband. Beloved opened its doors in May 2013.
Since then, Thein has had two daughters, overcome breast cancer, run the shop with only part-time help as well as masterminded and managed Beloved’s online boutique (belovedboutiqueshop.com<http://belovedboutiqueshop.com/>) and social media channels. She’s kept her designer juices flowing, concocting handmade candles and fleece beanies, available at the shop this holiday season. Much more than just a store, Thein considers Beloved her own creative canvas, a vessel for making shopping an inviting, relaxing and unifying experience.
“It’s a place I get to meet people from all over the world,” she says. “I want women to look in the mirror and feel good. I have laughed, cried, and prayed with customers. What’s great is meeting people and loving on them. Clothes are just a part of it.”
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