iFurnish – A Family Furniture Business with Heart
iFurnish has grown a mountain town family business that values your home and the communities they reside within
by Lisa Blake
When you build your company around family values and commitment to community, people take note. iFurnish owners Tony and Kelly Pestello grew up in small town Minnesota and decided to relocate to Summit County in 2005, bringing their love of the furniture business and hometown ideals with them.
Tony was raised in the family-owned furniture business and latched onto a love of problem solving and assisting friends and neighbors in feeling at home. Kelly brings the nurturing, motherly energy and dedication to gold-star customer service. After realizing the gap in local moderately priced, fashionable furniture—really, who wants to drive to Denver for an end table?—the Pestellos opened iFurnish in Frisco in 2005, savoring slow and steady growth and launching iMattress in 2015, followed by a second iFurnish location in Kremmling in March 2021 and a third store in Steamboat Springs one year later. The Kremmling location now serves as an iFurnish outlet, stocking discontinued items and furniture with factory blemishes where shoppers enjoy up to 80 percent off.
Between the three locations, the Pestellos staff 38 employees, including the couple’s three sons and two daughter-in-laws. “We also consider our employees as part of our family,” Kelly says. “We truly care about them and help when they’re in need.”
That extra care—providing guidance when a 20-something employee is stepping into their career and adapting to living in the mountains for the first time—is what sets a family business apart from a corporate organization. iFurnish has also received the Summit Foundation’s philanthropic recognition award for its community contributions.
These mindful values trickle down to their children and employees, from the showroom to the warehouse to the delivery team. In fact, the Pestellos are proud to field frequent calls and emails from customers complimenting their delivery team. “To get four and five calls a week praising them is really special. That makes us feel good. We have a bunch of people that care. They care about each other, their co-workers and the customer,” Kelly says.
As part of its successful growth model, iFurnish offers complimentary design services, working with contractors, property managers and realtors along the way. One-bedroom condo or eight-bedroom luxury home, lead designer Courtney Sheldon will visit a property and apply her expert design eye.
Since iFurnish supplies modest, stylish, affordable furniture alongside one-of-a-kind handmade pieces from Amish makers in Ohio and Pennsylvania, they might find themselves outfitting a condo with a $500 couch one day and decorating a $6 million home the next.“We have things available for everyone in our community,” Tony says. “There’s not a sofa or mattress worth our name if people don’t love what they have.”
“It’s our employees and our commitment to our communities that matter most,” Tony says. “Kelly and I believe in supporting all of these communities, we encourage our employees to give back and we volunteer with and give back to the Summit Foundation, Community Care Clinic, Summit Chamber of Commerce, FIRC, Smart Bellies, youth sports and others.”
When they’re not at the office, Tony and Kelly are traveling around the country attending furniture shows and visiting Amish communities for handcrafted wares. They also enjoy golfing and spending quality time with their children and five grandchildren who all reside in Summit County.
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